When They Trust the Founder, They Trust the Brand.
Founder-led brands aren’t built on just funnels. The more people connect with the founder, the further the brand will go. When they see and hear the real you (not the soulless corporate version), that’s when they feel that connection.
I help founders turn what makes people love and trust them in real life into short, sharp videos that do the same online. No awkward words put in your mouth, no cringe. Just the clarity and credibility they bring in real life, finally captured on camera.
You’re not just showing up. You’re earning their trust, one video at a time.
What’s In It For You?
Let me get those amazing insights out of your head and into the world.
Translate Deep Thoughts into Snappy Videos
You bring your insights, I’ll turn those 10-minute thoughts into compelling 60(ish) second videos that pack a punch.
Your Month Sorted With One Shoot
We film once and deliver videos that fit every platform - LinkedIn, emails, YouTube, and more. Stay consistent without scrambling every week.
"Soapbox Preacher" to "People’s Champ"
Real leaders don’t shout from above, they stand with the people they serve. Get more engagement by being genuine, grounded, and trustworthy.
Stress-Free Creation, Start to Finish
No rehearsals, nothing to memorise. Just show up as yourself, I’ll guide you through it. It’ll be easy, relaxed, and… dare we say it… enjoyable? 👀
How I Make It Easy For You
Shooting’s only 20% of the job. The real work happens before and after. Here’s how I make it easy for you to show up and be yourself.
🎬 Pre-Shoot Strategy Call
We have a proper chat about what you want to say and why it matters. I shape that into short videos that land, and plan the shoot so it flows.
📝 Planning & Writing
I map out each video, from a sharp opener to a strong close that lands. Scripted or off-the-cuff, you’ll be your best self.
🎤 Filming & Coaching
Up to 3 hours of relaxed, guided filming. You focus on being yourself, I’ll guide you through it. Think of me as your wingman with a camera and a sense of humour*
* My kids may disagree
✂️ Editing For Impact
Clean cuts. Sharp pacing. Clear subtitles. Every video is built to keep up with how people watch content nowadays. No self-serving filler, just content people will want to watch.
Well, that's awkward. You're at the bottom of the page. Guess there are only two things left to do...
1. Book a Call – Let's Work Together!
Mean Write Hook isn’t just a catchy name. It’s built on 15 years of storytelling for brands like Pret and JUST EAT, and now helping founders turn real-life ambition into video content that actually gets watched.
Shall we have a chat and see if it’s the right fit for you?
2. Stalk Me – Or Even Say Hello!
What better way to see if my content is right for you than by watching it? Plus I love meeting new people. So drop me a follow or an email if you have any questions, I’d love to say hello.