Two ways to work with me:
Why "Mean Write Hook"?
Mean Write Hook started as a copywriting business, until Ant realised that writing alone isn't enough any more. As AI content is starting to fill our feeds, people are craving something real. Video is the place where real voices will stand out.
With 15 years of social media storytelling for brands like Pret and JUST EAT, Ant realised videos aren't just about production - it’s about articulating your message in a way that feels genuine and real. That’s harder than it sounds.
He didn't go to film school, but that’s what makes his approach different. Everything he knows came from doing - creating content that is proven to resonate with other human beings and builds trust with them. Now, he helps founders do the same, whether it’s training them to show up confidently or creating videos that feel like them.
And the name? It stayed. Because at the root of every great video is great writing.
Let's Connect!
You've scrolled all the way here, it means we should be friends! Come meet Ant, he loves a good chat.