Why "Mean Write Hook"?

From seasoned creator to founder video specialist

Mean Write Hook started as a copywriting business, until Ant realised that writing alone isn't enough any more. As AI content is starting to fill our feeds, people are craving something real. Video is the place where real voices will stand out.

With 15 years of leading social media for brands like Pret  and JUST EAT, Ant realised videos aren't just about production - it’s about articulating your message in a way that feels genuine and real. That’s harder than it sounds.

He didn't go to film school, but that’s what makes his approach different. Everything he knows came from doing - creating content that is proven to resonate with other human beings and builds trust with them. Now, he helps founders do the same, helping them show up confidently with videos that feel like them.

And the name? It stuck. Because at the root all great content, especially video, is great writing.